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A METRO for the Nation

Befikar.ai wants to play a small role towards a national mission

The METRO Goal

Measurable Timebound Real Outcome

By 2030, 100 crore Indians will have a SIP of Rs 100 per month or more into a NIFTY 500 index fund

Institutions Are Critical

Corporates large or small, NGOs, wellness counsellors, and social workers can make the people they touch aware of befikar.ai and remove friction in using it.

How to Remove Friction

1

Shared Free Login

A corporate wellness counsellor or social worker who understands befikar.ai well can click the "Free Shared Login" button on the login page for one-click access.

2

Two Lessons, Two Calculators

Complete the tour and reach the dashboard. Show the user:

Lesson 1: "Know Your SIP Number"

Play the 2-minute audio overview in the user's language

Calculator 1: "Know Your SIP Number"

Have a discussion and help them act if interested

You can also show "Create Wealth for Your Children" lesson and calculator.

3

Most Important: Start the SIP

Education without action is entertainment.

Getting the SIP started could be a challenge, but if AMFI, Mutual Fund Companies, SEBI, and MOF worked together, they could remove this last friction point and make every Indian a Desh ki Tarakki mein Hissedar (Stakeholder in the Nation's Progress).

⚠️ Important to Understand

Mutual Funds are subject to market risk, and past performance does not guarantee future results. Many of us cannot read scheme documents, but we can understand the bottom line:

  • Only our long-term savings should be in equity index funds
  • We should not panic when markets fall

"The equity markets are on sale. Should I buy more?"

— A lower middle-class Indian, when markets were falling

Lower middle-class Indians are smart. They understand value.

Preventing "The Great Equity Tragedy"

Over the last 30 years, India has grown, but many Indians have been left behind because they stayed stuck in fixed deposits.

It is time to prevent the "Great Equity Tragedy" from repeating.

Together we can do it. 🇮🇳

Join the Movement

Start with the free tier and help spread financial literacy