About Befikar.ai

We're about spreading the Befikar way — to create and enjoy wealth without worry.

We built Befikar.ai to bring back sukoon — to remind you that wealth creation doesn't have to be complicated. The simple way works. It always has.

Earn more. Spend less. Invest your savings long-term in equity.

Do that with discipline and patience, and compounding will do the rest.

Over the last 46 years, since 1979, the Sensex has grown from 100 to 82,000 — an 820× journey.

That means ₹1 lakh has become ₹8.2 crore.

No trading. No timing. Just time.

That's the Befikar way.

Understand your SIP Number and your Spend Number to enjoy a retirement that's truly free.

Set your personal finance milestones, take lessons, and choose action nudges that are relevant to you.

Most of us need advice — from SEBI-registered advisors, AMFI distributors, banks, or finfluencers.

But always check whether they have commission targets, or if they're truly giving you honest, customer-centric guidance.

Befikar.ai helps you educate yourself, avoid traps and snake oil, and build confidence in your own plan — for just ₹100 a month or ₹1,000 a year.

Cancel anytime.

My mission is simple: to make 100 million Indians Befikar.

You can help by spreading the Befikar message.

Will you join us?